Your Brand Partner For Disruptive Growth

Is your brand performance falling flat?

Meet Jennie Kaylie, CEO of Rock the Brands. With a 20-year career spanning brand strategy, marketing, customer experience strategy and innovation at the most loved consumer brands, she can give your brand the superpowers to make it live forever.

Smiling woman in a beige blazer, framed by artistic circular black brushstrokes on a teal background.

Brands I’ve worked with

Wayfair logo in purple with geometric design
AllModern logo with black text on a white background.
Perigold logo in black text on a white background
Pizza Hut logo with red roof design above the text.
Darden Restaurants logo in red and black text on a white background.
Jim Beam logo with red seal and text "Beam The Standard Since 1795."
MillerCoors logo with circular yellow design and text
Skinnygirl logo with "Skinny" in black and "girl" in red lowercase letters.
AXE logo in black text
Green "crocs" logo on a white background.
Marriott logo with red text and emblem on white background.
Hotels.com logo with stylized building icon on a pink square and text "Hotels.com" in dark blue.
Lennar logo in blue text on a white background.
Six Flags logo with colorful flags and black text.
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Services That Rock

  • Abstract illustration of a blue vinyl record with texture.

    Brand Strategy

    Future-proof your brand by unlocking your most valuable customers and differentiators.

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  • Yellow spiral pattern resembling a vinyl record on a white background.

    Brand Marketing

    Build brand love with memorable marketing & creative strategies.

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  • Abstract grunge-style vinyl record illustration in gray tones.

    CX Strategy

    Create the best customer experience, journey mapping to CX design.

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  • Grunge style illustration of a vinyl record

    Innovation

    Grow market share with unique products & services that solve unmet customer needs.

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My Greatest Hits

A person smiling and raising their hand sits on a couch next to a pillow. Beside them is text about brand building, mentioning a new product launch, integrated brand campaign, and hundreds of millions in revenue. The bottom of the image shows part of
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Wayfair branding with "From mass to luxury" tagline, customer segmentation, brand positioning, retail launch text, and brand logos including AllModern, Birch Lane, Joss & Main, Perigold. Background features a modern bookshelf with decorative items an
Axe brand advertisement featuring two deodorant cans labeled "Anarchy" for "Him" and "Her," with the text "Bringing women into the brand dialog" and "New Axe Anarchy for Him + For Her." Includes an image of two women smiling and the "Twisted Humor To
A smiling child is being held in the water by an adult wearing Make-A-Wish branded clothing. Other people are around, with a photographer capturing the moment. The text reads "Making it easy to take action Make-A-Wish." The setting is a beach or ocea
it's been a MINUTE since we were trying to convince the media Wayfair doesn't sell kids in cabinets.jpg

“Jennie is a highly fungible brand leader with a mix of experiences in innovation, brand strategy, and brand marketing, and as such she is someone who can jump into most any new situation and add value very quickly.”

Claire Elvers, former Head of Brand Development at Wayfair

“Jennie is a major asset to any brand in need of transformation. She is a forward-thinker grounded in getting things done today. As fractional CMO, she was able to ramp up quickly to identify opportunities for our brand that could improve our business, and brought a different lens to our existing strategy of product development. I would highly recommend her!”

Ana Sanchez Gal, CEO of Oliver Gal

“It's a blast working with Jennie. She's an expert in brand management and market segmentation, someone you'll want leading. She brings energy and ideas, and she drives results, like the segmentation study she spun up in 2 months.”

Rob Corbin, Executive Director of Analytics at CVS Health