I am part strategist, part creative. I have spent the past 20 years of experience turning data-backed ideas into unforgettable brands. My background is a mix of business, theater, and rock ‘n’ roll (yes, really). I studied marketing and musical theater through college, and that’s where I first discovered my love for embodying a persona, telling a killer story, and connecting with an audience—skills that turned out to be surprisingly useful in the world of branding.

That love of performance inspired the name, Rock the Brands. Because to me, building a brand is like putting on a great show—every instrument matters, from marketing to customer experience. If one’s off, the whole set falls flat. But when it’s all in sync? Magic.

These days, I partner with D2C brands of all shapes and sizes, helping them find that sweet spot between unmet customer needs and untapped competitive white space. Whether it’s redefining a brand strategy, launching a new campaign, or creating a customer experience that actually wows, I focus on where a brand has the right to win. My north star? Building brands that give people superpowers they didn’t even know they had.

Unlike some consultants, I don’t just hand over a strategy and walk away. I’ve been on the agency side (Y&R, Edelman, PwC), and I’ve lived in-house (Wayfair, Beam Suntory), so I know how to think big and move fast - I like to work collaboratively, as an extension of your team. I’ve led full-scale brand transformations—and now, I get to bring that playbook to smaller, disruptive brands looking to scale smart. I love the energy, the scrappiness, the "we’re-not-here-to-blend-in" mindset. That’s my jam.

I earned my MBA from Kellogg at Northwestern, and my undergrad degree from UVA where I studied Business and Theatre—because why not learn spreadsheets and soliloquies?

When I’m not working, you’ll find me hanging with my daughter Stella, playing tennis, or belting 80s covers with my rock band. Because every brand deserves a little stage presence.